Archive for the ‘Video’ Category

C3 Metrics Viewable Impression product DVIZ is able to see thru iFrames.  The patent-pending technology (US #40927-701.101) is now available.  Complete details are available here.

John Frelinghuysen, Bain & Company, illustrates how the cross-industry “Making Measurement Make Sense” (3MS) initiative is designed to deliver the critical metrics for brand marketers, how common currency and standards improve the digital industry, and suggests a “viewable impression” means at least 50% of the ad is in view for 1 second.