Hulu shows more video ads to consumers than any other website or service in the U.S. It will soon change the way it charges advertisers for those views, counting only completed ads as impressions for advertisers.
Advertisers are generally charged when a beacon is fired as an ad begins playing. But Hulu is moving that notification to the end, meaning that and ad that isn’t completed won’t count. “We aren’t going to charge more for this,” said Hulu senior VP-sales JP Colaco. “If you pay for a full impression, you will get an impression, full stop.”
Read more at Ad Age