Jeffrey Silverman to Assist C3 Metrics With Viewable Impressions Partner Program Launch
C3 Metrics, an advertising analytics company, today announced it has brought on Jeffrey Silverman as an advisor to advance development and sales strategy for the company’s Viewable Impressions Partner Program. C3 Metrics’ viewable impressions product (DVIZ™) provides an easily deployed solution for advertisers, networks, publishers and DSPs seeking to conform with the impending IAB, ANA and 4A’s “viewable impression” standard. Utilizing the powerful C3 Metrics platform, Silverman will build the Partner Program, which provides predictive technology to improve ROI for the advertising ecosystem.
In his five years at DoubleClick, Silverman held multiple senior level positions, including president of DoubleClick’s media division for North America and VP of global sales. Additionally, Silverman served as an executive board member of DoubleClick, Inc. and was also board member of the IAB. Today, Silverman is a partner in Laconia Ventures, an early stage venture firm investing in entrepreneurs who show the ability to build great teams and execute on their vision.
“Viewable impressions are the most important shift in display since ad serving itself, and they will become the new foundation of all display,” said Silverman. “CMOs don’t want to pay for impressions that were never viewable in the first place, and the new standard closes the gap of accuracy on the most basic metric, click-through rate, all the way to attribution. I’m excited to help C3 Metrics because they’ve got real-time technology, they’re privacy-safe, and via their API, they provide predictive services that are unheard of. With the impending IAB standards, we’ll see similar speed of market adoption that we enjoyed at DoubleClick when ad serving became the first foundation of display.”
This announcement immediately follows C3 Metrics’ addition of John Dimling, former Nielsen CEO, rounding out the company’s roster of strategic advisors associated with viewable impressions and attribution. Both of these key solutions are designed to increase transparency and performance of ad dollars.
“Jeffrey has a wealth of experience and knowledge in the ad tech sector. We are humbled and grateful to have his experience both as an early pioneer of the Internet and an investor and advisor to early stage media companies,” says C3 Metrics CEO Mark Hughes. “With the wise efforts of the IAB, ANA and 4A’s, viewable impressions will indeed become the next foundation of display, which increases ROI for the entire industry coupled with CPMs justifiably rising for viewable impressions.”
For more information on DVIZ, please visit: http://c3metrics.com/viewable-impressions/.
About C3 Metrics:
C3 Metrics is an award-winning advertising analytics platform providing products to agencies, brands, publishers, networks, and DSPs. The C3 Metrics proprietary decision engine and AVSRTM metric allows marketers to measure the true value of offline and online media — taking big data and making complex advertising decisions simple. C3 Metrics also provides DVIZ™, an easily deployed solution to comply with the impending IAB, ANA and 4As standards for a “viewable impression.” A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.