Viewable Impression
Most Recent
21st
Mar
2012
Lately 3MS has been widely referenced in blog posts and presentations on digital measurement. It has spilled over into broader contexts like cross-platform measurement, and shows up at venues focused on offline media. This is wonderful, and speaks to the ecosystem’s avid desire to make measurement make sense, and to do so with care as well as speed. Points of view are the interest we earn on our investment to facilitate the process, and interest earned on the time commitment made by executives from across the ecosystem.
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