Viewable Impression

Larry Allen from 24/7 is concerned that In today’s media environment, a fully-loaded campaign could be losing more than 50 cents on the dollar for the publisher due to additional fees associated with their premium inventory and …Additionally, more fees will come with tracking viewable impressions.  We don’t need to debate the value of a viewable impression, but requiring high quality publishers to pay yet another fee to validate a viewable impression is not acceptable. 

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